Built by an operator, not a marketer.

At 19 I purchased my first investment property. 3 years later I sold it to open my first gym. Over the next 15 years I built that business to 3 facilities across 3 suburbs. Hundreds of members, tens of staff and a whole lot of marketing. By then social media was taking over the fitness industry, and if you weren't showing up you were getting left behind.

Then COVID hit and everything stopped.

We sold, started a family, and in 2023 Renee and I bought Just.In Group, because it was clear that social media marketing was the one thing with the biggest potential impact on any business, anywhere in the world. Over the last 3 years we noticed how bad real estate agencies are at social media, so we have stepped up and are stepping in.

The ones that show up and use social media properly are the ones that will dominate their region. And we're here to make that happen.