Just.In Group

Melbourne real estate only

Social media is the biggest opportunity for real estate agencies right now. You can be first, or you can be last.

JIG builds social media ecosystems for real estate agencies. More content, more recognition, more listings. One agency per suburb.

Or book a strategy session

For agencies and franchise offices with 3+ agents and $2M+ GCI.

From a few Reels a month to 30
100K views every 30 days

Ray White Berwick, filmed by JIG

Every agency posts the same 3 things.

  • What I just listed.
  • What I just sold.
  • Why our agents are so good.

That is just bad marketing. No other industry does that.

Great marketing is not about telling people how good you are. It's about showing them how valuable you are to them. Whoever makes the most content and gives the most value gets the most listings.

“Volume negates luck.”
Alex Hormozi, founder of Acquisition.com
“Content marketing is the only marketing left.”
Seth Godin, author and marketer
“...quantity comes at the expense of quality but I think it LEADS to quality.”
Gary Vaynerchuk, CEO of VaynerMedia

+24%

more reach on every post for accounts posting 10+ times a week, compared with once or twice. At 6 to 9 posts a week it's +18%.

Buffer, How often to post on social media in 2026 (January 2026)

The JIG system

How does our system work?

  1. 01

    Research and planning

    We research your local market, your competition, your audience and your team to create a strategy that is unique to you and your voice.

    More

    We research your local market, your competition, your audience and your team to create a strategy that is unique to you and your voice.

  2. 02

    Monthly content shoots

    A 4 hour shoot, planned and directed, so we capture the best possible content in the shortest possible time.

    More

    A 4 hour shoot, planned and directed, so we capture the best possible content in the shortest possible time.

  3. 03

    Listing content

    Because we need to make sales. We'll train your agents to film listing content that we edit for them.

    More

    Because we need to make sales. We'll train your agents to film listing content that we edit for them.

  4. 04

    A month's worth of content

    Planned, edited, scheduled and managed for you.

    More

    Planned, edited, scheduled and managed for you.

  5. 05

    Lead magnets

    High-value tools your audience can use to make decisions about their property.

    More

    High-value tools your audience can use to make decisions about their property.

  6. 06

    Automations and ads

    Automations and paid campaigns that turn followers into leads and put you in front of the right people every day.

    More

    Automations and paid campaigns that turn followers into leads and put you in front of the right people every day.

The more you are seen, the more value you deliver, the more business you get.

Where serious agencies start

Impact

9+ posts a week

5 Reels + 4 carousels or images

Plus Stories: daily

At 10+ posts a week, reach per post climbs to about 24% above baseline (Buffer, 2026). Plus lead magnets, automations and ads that turn that reach into appraisals.

Best for agencies

Established and ready to become the agency locals recognise.

What you get: Everything in Growth, plus lead magnets, DM automations and managed ads.

Growth

6+ posts a week

3 Reels + 3 carousels or images

Plus Stories: 3 a week

Accounts posting 6 to 9 times a week get about 18% more reach on every post than those posting once or twice (Buffer, 2026).

Best for agencies

Ready to stop going quiet and show up every week.

What you get: Strategy, monthly shoot, listing content, managed posting.

Authority

14+ posts a week

Daily Reels + daily posts

Plus Stories: daily

Every day, every channel, at the top of Buffer's reach curve. Every post is still briefed, shot and edited by us, because volume only works when quality holds. Plus a director personal brand.

Best for agencies

Leading the region and ready to own it, director included.

What you get: Everything in Impact, plus a director personal brand.

Typical agency

1 to 3 posts a week

The baseline Buffer measures every other posting rate against.

Find out which fits your agency

Pricing is tailored to your agency and covered in your strategy session.

Source: Buffer, How often to post on social media in 2026

The maths

What is being recognised worth to your business?

$786,718

Melbourne median dwelling value

Cotality Home Value Index, 31 August 2026

2.43%

Average agent commission in Melbourne

OpenAgent, August 2026

58%

of vendors say an agent's marketing strategy matters more than their experience when choosing who to list with

Diakrit and Stone Real Estate consumer research, August 2026

Vendors list with the agent they already know and trust. 66% of sellers choose an agent they were referred to or have used before (NAR 2025 Profile of Home Buyers and Sellers, US data). Social media is how locals get to know you before they ever need an agent.

2

Annual gross commission

$458,814

2 listings × 12 months × $786,718 × 2.43% ($19,117 per sale). An illustration, not a promise of results.

We're building it in public.

Ray White Berwick

Watch us turn a Berwick agency into the most recognisable agency in the region.

  • From a few Reels a month to 30
  • 100K views every 30 days
Follow along

We are new to real estate, but we've been growing brands on social media for years.

Tassie Fine Foods

1M views in their first 30 days.

Berwick Fitness Factory

20% growth in memberships in the first 90 days.

Urban Alley Brewery

Trivia nights booked out every week across three venues.

That's Alotta Donuts

Over 10M views in 12 months, driving massive business growth.

Flexspec

A record $600K month, up from a previous best of $400K, with organic content only.

Sth Drop Coffee

Social media drove international expansion into India and the USA.

Reel coming soon
See all the work

We only work with one agency in each suburb. Is it going to be you?

When your competitor signs, your suburb is gone. And they get the content engine you didn't.

Denee and Renee
Denee directing on set

Founder

Built by an operator, not a marketer.

At 19 I purchased my first investment property. 3 years later I sold it to open my first gym, and over the next 15 years built it to 3 facilities across 3 suburbs. In 2023 Renee and I bought Just.In Group.

The ones that show up and use social media properly are the ones that will dominate their region. And we're here to make that happen.

Denee

Read the full story

FAQ

Questions directors ask us

For agencies who are ready to stand out.